Guizhou Zunyi New Jiayu Food Co., Ltd. was established in November 2013 with a registered capital of 10 million yuan. Located in Bozhou District, Zunyi City, Guizhou Province, a famous red historical and cultural city, it is close to the site of the national patriotic education demonstration base Cunba Conference, covering an area of more than 60 acres. It is a stepped garden factory built by the mountains, is a focus on Guizhou pepper business enterprises, is a provincial leading enterprises, "specialized special new" enterprises, industrial enterprises above scale, is China small and medium-sized commercial enterprises Association "Zi ba pepper quality classification" group standard drafting unit. Existing employees more than 200 people, annual output of more than 20,000 tons of chili. There are 6 complete production lines, with more than 200 million yuan of product production capacity. Has a sales team of 25 people, annual sales of more than 50 million, the main brand is "thunder day pepper" series products, the main customer groups are all kinds of catering industry consumption and family consumption. Offline products are exported to Guizhou, Yunnan, Chongqing, Sichuan, Guangxi, Hunan, Zhejiang, Fujian, Guangdong and other national markets.
The main products are:
1. Dried chili, paprika
2. Barbecued chilli, spicy chilli, spicy dip, burnt chilli
3. Fermented products: pickled pepper, dried pepper, fermented chopped pepper
4. Chili oil, chili sauce
5. Guizhou Ciba pepper, green pepper sauce, garlic chopped pepper sauce
6. Black Bean series: water black bean, spicy black bean, dry black bean
Product advantage: First, geographical environment. China's delicious chili in Guizhou, Guizhou pepper to see Zunyi. Zunyi's unique geographical environment, climatic conditions and origin advantages breed high-quality Zunyi pepper, making Zunyi pepper irreplaceable like Moutai wine. Therefore, Zunyi pepper is known as Moutai in chili. The second is seed selection. The company cooperates with Zunyi Academy of Agricultural Sciences and Guizhou Academy of Agricultural Sciences to improve local old varieties of chili peppers in Zunyi, develop and plant them, and ensure the quality of raw materials; The third is the fermentation process. In cooperation with Dongpo China Kimchi Industry Research Institute in Sichuan Province and Guizhou University, the company combines traditional technology with modern science and technology to preserve the original flavor of raw materials and the flavor of fermented peppers while carrying out flavor modulation innovation. The fourth is the processing technology, the use of traditional roasting and ramming process refined, fully stimulate the original flavor of pepper itself. The fifth is to adopt standardized, standardized and large-scale production methods to ensure the unity of product quality and quality specifications of each batch, which has changed the disorder of traditional small workshop production. At present, it has obtained 6 national invention patents, 2 utility model patents and 1 design patent.
The origin of "thunder day pepper". "Day pepper" means the favored son of heaven, indicating that this product is born to be the darling of God, and will certainly be able to get the favor of the majority of consumers and become the darling of the majority of consumers. In traditional Chinese culture, "heaven" is the ruler of the universe, dominating wind, rain, thunder, electricity and all things in the world, and only "heaven" and "thunder" match. It happens that the founder's surname is "Lei", which makes the brand name and the founder's surname complement each other and add luster to the brand culture. So "thunder day pepper" is the best chili products and chili brand.
Honor and qualification. The company has passed ISO22000 food safety management system certification, ISO9001 quality management system certification, ISO14001 environmental management system certification, ISO45001 Occupational health and safety management system certification, GB/T29490 intellectual property management system certification. The company and products are deeply loved by dealers and consumers around the world, and have been recognized by governments at all levels and relevant departments. In October 2020, won the title of "Top Ten Entrepreneurial Stars"; In December 2020, won the 2020 annual "network celebrity Enterprise"; In December 2021, won the title of "Provincial Key Leading Enterprise"; In June 2022, it won the title of "specialized and special new" enterprise, and in July 2022, it won the title of "Top Ten Innovative Enterprises". In January 2023, it was awarded "Advanced Enterprise". The company's product red oil glutinous rice cake spicy won the 2020 "net red product", the brand of "Thunder day pepper" won the "Leading Enterprise · Leading brand" of the first Guizhou Agricultural Leading Enterprise Brand Exhibition and promotion in 2022, and the flavor bad pepper won the "Guizhou Top ten bad pepper brand" of the seventh Guizhou Zunyi International Pepper Expo.
